Road

Cycling excellence lives on the road.

The grand tours and the monument classics are symbols of a sport that draws thousands of people to the road.

DMT was born precisely to support top athletes in these events, and not only has it succeeded, it has also climbed several times to the top step of the podium in the most prestigious races in the world.

Supporting cycling stars, however, also means striving for excellence, constantly improving with the awareness that sport is continuously evolving.

With its top-of-the-range models, DMT sits on the throne of cycling footwear, and it intends to stay there.

AMBASSADOR

Tadej Pogačar

Anyone who loves cycling knows Tadej Pogačar. He needs no major introduction, but it never hurts to recap what the Slovenian rider has won. 4 Tour de France titles, one Giro d’Italia, two World Championships, 5 Il Lombardia, 3 Liège-Bastogne-Liège, 2 Tour of Flanders, 4 Strade Bianche, etc., for a total of over 100 professional victories. But it’s not just the numbers that impress, it’s the way they were achieved, delivering a spectacle for fans and rewriting the rules of the sport. Despite his young age, he is already among the greatest in history. DMT has been by his side since his first year as a professional.

AMBASSADORPaul Lapeira

French cyclist born in 2000, professional since 2022 with Decathlon CMA CGM. Considered a talent for the classics, as an U23 rider he won the Trofeo San Vendemiano and the Piccolo Lombardia. As a professional, he has stood out mainly in France, becoming national champion in 2024, and has also secured two WorldTour victories: a stage at the Tour of the Basque Country and one at the Tour of Poland.

AMBASSADORNicholas Prodhomme

In 2025 he breaks through with an extraordinary season: in four months he goes from zero to six victories. He wins stages at the Tour of the Alps and the Giro d’Italia (Champoluc), as well as victories at La Route d’Occitanie, Tour de l’Ain and La Polynormande. A French rider born in 1997 racing for Decathlon CMA CGM, he seems to be only at the beginning of his development.

AMBASSADORMarc Soler

Marc Soler, a Catalan climber born in 1993, is a generous and tenacious rider, capable of pushing beyond his limits. A professional with Movistar and, since 2022, with UAE Team Emirates-XRG, he won Paris–Nice in 2018 and four stages at the Vuelta. He alternates between the role of a trusted domestique for Pogačar and days as a protagonist, within the most successful team in the world.

RACING TEAM

Unibet Tietema Rockets

The Franco-Dutch team has stormed into the world of professional cycling like a hurricane. With their innovative approach to communication, they have brought a breath of fresh air into a world that is not always up to date. They have managed to build a large fan base and, alongside it, have grown to compete in the biggest races in the world. But they are not just about marketing, as the team includes high-level riders such as Dylan Groenewegen, winner of 6 stages at the Tour de France, and Wout Poels, winner of Liège-Bastogne-Liège, as well as Clement Venturini and Victor Lafay. With DMT on their feet, they are ready to take flight.

AMBASSADOR

Jan Christen

He is one of the rising stars of world cycling. It’s no coincidence that UAE Team Emirates-XRG has secured him with a contract until 2030. Swiss, born in 2001, before turning professional he won a stage at Pian del Cansiglio at the Giro Next Gen in his only U23 season. Among the professionals, he has already shown what he is capable of, winning the Giro dell’Appennino, the AlUla Tour, the Trofeo Calvià, a stage at the Volta ao Algarve and one at the Giro d’Abruzzo, as well as finishing 2nd in a prestigious WorldTour classic such as the Klasika San Sebastián. The future is his.

AMBASSADORPaula Blasi

A Catalan climber born in 2003, she turned professional in 2025 with UAE Team ADQ, immediately showcasing her talent both in the mountains and beyond. Within just a few months, she claimed victories at GP Liberazione Donne, Pointe du Raz Ladies Classic, Périgord Ladies, and a time trial stage at the Tour de Romandie Féminin. In 2025, she finished 6th at the Tour de l’Avenir Femmes before going on to win the U23 European title and a bronze medal at the World Championships. In May 2026, she made history by winning the Vuelta Femenina.

AMBASSADORMavi Garcia

An experienced athlete and long-time partner of our brand, she began in duathlon, becoming world champion, before switching to cycling in 2015. Her rise was extremely rapid: 5 Spanish national titles, prestigious victories and podiums in major races, culminating in a world bronze medal. She announced her retirement in 2026 but will remain involved in the world of cycling.

AMBASSADORAndrea Vendrame

After Viviani, he is the new Italian face of DMT: a rider from Treviso born in 1994, joining Jayco AlUla in 2026. He has won two stages at the Giro d’Italia from breakaways, as well as victories at Tirreno-Adriatico and Tro-Bro Léon. Nicknamed “Joker” for his unpredictable style and a mark on his face, he is a solid and spectacular rider, always a protagonist.

AMBASSADOR

Maeva Squiban

What could be better than announcing yourself to the cycling world by winning two consecutive mountain stages at the Tour de France Femmes? Maeva’s 2025 season, the French rider born in 2002 from UAE Team ADQ, was lit up by that double victory, which propelled her into a new dimension as an athlete. And to think that until she was 14, she played handball and only started cycling because her friends did. “My dream has always been to win a stage at the Tour—I thought I could retire after winning one. And yet now that I’ve won it, I want to keep doing it.” Who can stop her now?