Testimonial

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The work carried out over the years has allowed DMT to establish itself as an internationally recognized brand. This result has been made possible not only thanks to the best riders in the world who now choose the brand, but also through the relationships built with athletes who have used the shoes in a professional context and with events that have fostered closer connections with ambassadors and figures from the world of sport and beyond who, even if no longer competing, continue to cultivate their passion for cycling. At every event, you will have the opportunity to meet athletes, former professionals, and globally recognized ambassadors.
At every event, you will have the opportunity to meet athletes, former professionals, and globally recognized ambassadors.

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AMBASSADORGiada Borgato

Former Italian road champion in 2012, after retiring she built a successful career as a commentator and analyst. A leading voice for Rai Sport, she covers the main cycling races as a reporter, including the Giro d’Italia, often from the motorbike, bringing experience and passion directly from the heart of the race.ì

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AMBASSADORAlessandro Petacchi

Alessandro Petacchi, “AleJet”, was one of the greatest sprinters of all time, with 179 professional victories including 22 stages at the Giro, 6 at the Tour and 20 at the Vuelta, as well as the 2005 Milan–San Remo. After retiring, he stood out as a commentator and is now team manager of the historic Padovani, contributing to its revival.

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AMBASSADORDamiano Cunego

“The Little Prince”, a pure talent of Italian cycling, won the junior world title in 1999 in Verona. At 22, he claimed the Giro d’Italia, launching a career with 45 victories. Among his major achievements are three Giro di Lombardia titles, an Amstel Gold Race and a silver medal at the 2008 World Championships. An elegant climber, he was often unstoppable on climbs.

AMBASSADOR

Elia Viviani

Elia Viviani, long associated with DMT, is one of the most successful Italian sprinters and track cyclists. Olympic gold medalist in the omnium at Rio 2016, he won stages in all three Grand Tours, as well as world and European titles, ending his career with the rainbow jersey in the elimination race. Retired in 2025, he moved into a sports director role, remaining close to the brand.
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AMBASSADORDaniel Sanz

A highly followed Spanish content creator and influencer, he showcases cycling in a direct and spectacular way through tests, rides and challenges. A key figure in the cycling scene, he collaborates with numerous brands and takes part in international events and trade shows, helping to spread cycling culture.

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AMBASSADORLello Ferrara

“Lello”, ironic and irreverent, didn’t achieve major victories as a rider, apart from wearing the pink jersey at the Giro U23. In recent years, however, he has made a name for himself as a content creator, presenting cycling in an original way through live social streams and Squalo TV alongside Nibali and Pozzovivo, addressing even serious topics with lightness and personality.

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AMBASSADORFabrizio Ravanelli

Fabrizio Ravanelli, an iconic striker of the 1990s, shone with Juventus, Lazio and the national team thanks to his grit, goals and charisma. After football, he kept his passion for sport alive by taking up amateur cycling, approaching every ride with the same competitive spirit, in search of challenge, endurance and freedom.

AMBASSADOR

Gianni Bugno

Gianni Bugno was one of the greats of cycling: in 1990 he won the Giro d’Italia wearing the Maglia Rosa from the first to the last day, a very rare achievement. Over his career, he also won two World Championships, a Milan–San Remo and a Tour of Flanders, for a total of 72 victories. After retiring, he remained in cycling, becoming president of the CPA and representing riders at a global level.
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