MILESTONES

The first company was called Diamant di Federico Zecchetto, and operated on the market with a limited manufacturing of footwear for cyclists, crafted by hand and in small quantities. The years that followed saw the introduction of new manufacturing techniques and materials, allowing Diamant to expand its standards and start mass production.

Federico Zecchetto decided to create the DMT brand, focused on manufacturing professional cycling shoes. This was further confirmation of the firm's symbiotic relationship with the sector, its enthusiasts and its professional cyclists, adopting a craftsmanship that was adeptly intertwined the systems of the industrial process.

At the end of the year, Diamant signed a collaboration agreement with a well-known sportswear Brand, and started the design and manufacturing of multiple models of football boots that have continued to be recognised for their quality and performance over the years.

Elia Viviani, at 11, wore his very first DMT shoes.

Diamant S.r.l. was founded, with new goals and ambitions concerning the research, development and manufacturing of various types of highly innovative sports shoes, also thanks to partnerships with a number of premium brands in the sports sector.

Diamant S.r.l. acquired a stake in a Bosnian newco called Odesa Co d.o.o. aimed at rationalising costs and improving manufacturing quality levels, and immediately started to specialise in the production of uppers.

The partnership between DMT and Elia Viviani was made official and became a key reference point for the development of new products and subsequent road tests.

Diamant S.r.l. merged the two companies into a single legal entity. Sportek d.o.o. was hence founded with the scope and purpose of optimising market opportunities even further. Over the years, Sportek d.o.o. expanded its industrial park to include an outstanding nine production units, all located in Kotor Varos.

This year saw the start of the collaboration with BOA Fit System, a company specialising in engineered closure systems that use customised dials, laces, and lace guides to achieve rapid easy closure.

Elia Viviani wears DMT shoes during his victory of the first stage of the Tour of Italy.

Elia Viviani, wearing our DMT RS1, wins the Olympic gold medal at Rio de Janeiro.

This year saw the introduction of “Engineered 3D Knit” technology, consisting in the first ever cycling shoe with a fully knitted upper. The innovation of these shoes rapidly satisfied the needs of demanding athletes like Elia Viviani. DMT was also the first brand to transfer this technology to the road cycling collection.

This year marked the beginning of the partnership with Slovenian champion Tadej Pogačar, twice consecutive winner of the Tour de France (2020 and 2021) wearing DMT shoes and his collaboration in the design of a new model of the 2022 range.

Tadej renewed his partnership with DMT for another 5 years.